- What is SEO?
If you’re new to online marketing or currently have a website, but feel discouraged about the lack of performance (no traffic, no new business, have no clue what SEO means etc.), you are not alone.
Several years ago, I created my website through Officelive. I knew that this would be a way for prospects to learn more about me and I “thought” that because I had an online website that I would attract prospects to me, but this was not the case. I recall the time, after speaking with an agent about how to drive traffic to my website, and how overwhelmed I felt by the whole process. He mentioned SEO, organic listings vs. PPC. Keywords, Meta tags, etc. etc. I was that person with the “deer in headlight look”.
If anything, the only thing I DID get was to enter my company name and URL into local and national directories, under appropriate categories, with a description of my services. (Although what I know now is, I need to use optimized keywords in order to attract my prospects).
Years later, I know a thing or two about SEO (Search Engine Optimization) and SEM (Search Engine Marketing), and Link Building, but after spending time with Thomas Petty, Founder and President of The Bay Area Search Engine Academy, I realized that I could benefit from learning alittle more about SEO and the package it comes in. What I like about his courses, is that I have an option to register for a 2 or 3 or 5 day course. I’ve decided as a social media consultant that learning the in’s and out’s of SEO and SEM and everything related to that topic would be a compliment to my social media services. I get the basics of it, but I admit, I really want to know what my options are, and be able to offer those same options to my clients.
Would you want to know the cost effective ways to enhance your online presence – get your website ranked on Google, get quality backlinks, and conduct effective key word searches?
Would you want to :
Thomas Petty, Bay Area Search Engine Academy website lists a world of resources at your finger tips.
You can also follow him at http://www.Twitter.com/BayAreaSea