Consulting, Strategy and Implementation:

Article Marketing, Video Marketing, Press Release submissions, Promoting your events, and Newsletter marketing fall under the Online Marketing umbrella.  You don’t need to implement all of these tactics, however as you become well versed with social media, you may want to consider mixing it up with a few of these online marketing options.

1. Setting up content publishing to feed into Twitter/FB page;
2. WordPress (website) assessment, theme suggestions, plug-in’s, submit your blog to prestigious directories
3. Email newsletter strategy including vendor selection, design, tactics to build and grow your email lists;
4. brainstorm – ideas around giveaways (white papers, case studies, ebooks);
5. Assistance with ebook publications on various book sites
6. Webcast/Podcast/Event promotions using social media, media sites like Linkedin, etc.
7. Develop rich profiles within highly trafficked article directories and submit articles on your behalf (great SEO tactic)
8. Develop rich profiles within highly trafficked bookmarking sites and repurpose content via those channels
9. Submit press releases within niche community sites; highly trafficked press release submission sites or through a vendor (I’ll provide a selection for you)
10. Hootsuite, SproutSocial, Seesmic training, orientation, best practices, troubleshooting
11. Online Marketing Strategy session utilizing social media tools that will drive visitors to your website, generate leads, create a ripple effect online.  I’ll set up a methodology and flow around a customized editorial calendaI’ll set up a methodology and flow around a customized editorial calendar