Tag Archives: Search Engine Optimization

Social Media: New Statistics from Socialnomics.com

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Last year I wrote an article about Social Media is NOT a FAD. It’s nice to see latest Social Media Revolution 2 video that validates what I wrote about a year ago! This updated video provides phenomenal, a certain WOW factor, and should get the Novices on board as quickly as possible; so here are the take away points to make you reconsider using Social Media (if you haven’t started, or need help using it right):

  • 0ver 50% of world’s population is under 30
  • 96% of millennials have joined a social network
  • FaceBook tops Google for weekly traffic in the US
  • Social Media as overtaken pornography at the #1 activity on the Web
  • 1 out of 8 couples married in the U.S. met via social media
  • 80% of companies use Social Media for recruitment
  • % of these using LinkedIn…95%
  • Fastest growing segment on FaceBook are 55-65 year old females
 Years to Reach 50 Million Users

Þ    Radio 38 years

Þ    TV 13 years

Þ    Internet 4 years

Þ    iPod 3 years

Þ    In less than a year, FaceBook added over 200 million Users

There are additional, insightful statistics in this video and I highly recommend that you watch it!

“We don’t have a choice on whether we DO Social Media, the question is, How well we DO it.”              Erik Qualman

http://socialnomics.net/the-book/

What is SEO?

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This entry is part 1 of 1 in the series SEO

If you’re new to online marketing or currently have a website, but feel discouraged about the lack of performance (no traffic, no new  business,  have no clue what SEO means etc.), you are not alone.

Several years ago, I created my website through Officelive.  I  knew that this would be a way for prospects to learn more about me and I “thought” that because I had an online website that I would attract prospects to me, but this was not the case.  I recall the time, after speaking with an agent about how to drive traffic to my website, and how overwhelmed I felt by the whole process.  He mentioned SEO, organic listings vs. PPC. Keywords, Meta tags, etc. etc.  I was that person with the “deer in headlight look”.

If anything, the only thing I DID get was to enter my company name and URL into local and national directories, under appropriate categories, with a description of my services. (Although what I know now is, I need to use optimized keywords in order to attract my prospects).

Years later, I know a thing or two about SEO (Search Engine Optimization) and SEM (Search Engine Marketing), and Link Building, but after spending time with Thomas Petty, Founder and President of The Bay Area Search Engine Academy, I realized that I could benefit from learning alittle more about SEO and the package it comes in. What I like about his courses, is that I have an option to register for  a 2 or 3 or 5 day course.  I’ve decided as a social media consultant that learning the in’s and out’s of SEO and SEM and everything related to that topic would be a compliment to my social media services.  I get the basics of it, but I admit, I really want to know what my options are, and be able to offer those same options to my clients. 

Would you want to know the cost effective ways to enhance your online presence – get your website ranked on Google, get quality backlinks, and conduct effective key word searches?

Would you want to :

  • Understand how Search engines rank web pages to optimize your site and out-rank your competitors?
  • Learn new and innovative methods of link building so your brand stays in front of your customers?
  • Drive online traffic by using organic (free) listings  and prevent search engines from identifying you as ”spam”  and avoid “spam” penalties?
  • Optimize pay-per-click campaigns (PPC) and maximize your rankings?
  • Monitor performance to increase Return on Investment (ROI) using free and paid analytics software ?

    • Thomas Petty, Bay Area Search Engine Academy website lists a world of resources at your finger tips.

    You can also follow him at http://www.Twitter.com/BayAreaSea

    http://www.facebook.com/BayAreaSearchEngineAcademy

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    Promote Your Events using online resources

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    Using Social Media Tools and Resources to promote your online and local events (meetup’s, webinars, teleseminars)

    CyberQueen VA Social Media Services

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    Social Marketing Consultant and Strategist

    I work with marketing consultants, coaches, and small business owners with their social media marketing, online marketing, WordPress Blogs, and Event Planning activities.  I am tech savvy, so I always have a solution, a plan, and methods to streamline your business operations and online activities.

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    Top 5 Ways to Optimize Your Website for Google

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    The battle to stay on top of search engine result pages requires a website owner to continually improve page content. Although Bing and Yahoo use HTML tag structures, Google optimization is trickier. The search engine giant separates the affiliate pages and ad sites from domains that provide unique, relevant content. Because of Google’s stricter requirements and guidelines, website owners need to optimize pages to improve Google index rank.

    Keywords and Phrases

    Keywords and phrases are main content components of a website’s text. Google evaluates the content of a site and places relevance factors on keyword phrases that correspond to popular search terms. For instance, if a website’s focus is on “boat repair,” the keyword phrase should naturally display in several places within the content pages. Focus on full phrases rather than one keyword. Full phrases are more specific and reduce the amount of competition for search engine rank.  Avoid keyword stuffed content, meaning unnatural text flow that inflates the frequency of the keywords. Keyword stuffed content is detected by Google and lowers the website’s index rank.

    The Title Tag

    The title is coded within the title tag of each individual page. The text within the title tag is displayed in the web browser’s title bar at the top of the user’s window. This tag is also used by Googlebot to determine the content of the page. Although the title tag is not the sole element used by Google’s rank calculations, it plays a major role in search engine optimization. Web page titles should be different for all pages across the domain.  A common method used to reduce title duplication is to dynamically create web page titles using unique introduction text and appending the website business name.

    Anchor Text

    Anchor text is the content inserted within link tags. Using terms in anchor tags like “click here” or “read this link” make it difficult for Googlebot to detect the relevant keyword phrases for important links on the web page. If generic phrases are used, Google is unable to detect the relevancy of a website for certain keyword phrases. When creating links on your site, focus on the keyword terms that correspond with the website’s content. Use these phrases as anchor text for better optimization. Additionally, Google’s guideline’s state that no more than 100 links should be present on a web page.

    Header Tags

    Header tags are web page elements such as “<h1>” that provide a bold block of large text. The header tags are used by Google’s algorithm to detect the main focus of individual web pages within the domain. While a title tag is used as an indication of overall website purpose, the header tag is specific to the page.  For instance, if the website’s purpose is “dog food,” an example of a web page header tag text is “organic dog food comparisons.”  Only one “<h1>” tag should be present on each page.

    Unique, Compelling Content

    Being added to Google’s index is easy; maintaining a high index rank is where the real work begins. Google’s mission is to provide the best user experience for its clients. Search engine users are Google’s main customers, and Googlebot is designed to find the best web pages for a customer’s query. Creating unique content that focuses on the website’s business is the best way to increase index rank. Plagiarized material devalues the site and lowers the index rank. For repeat offenders, Google removes the domain from its search results entirely, so avoid any duplicate content issues.

    Although variations in index rank are typical, these five tips help optimize your website while complying with Google’s guidelines. Continue to add unique content to the site, and Google will even crawl the pages more frequently. Google guidelines state that webmasters should focus on designing a website with the reader in mind. Continue optimization on the website with honest practices, and the domain’s index rank will steadily climb.

    If you’re a business owner and would like to learn how to improve your website rankings, or, if you want the opportunity to offer your clients rich service in SEO, SEM, and Internet Marketing, The Bay Area Search Engine Academy is offering a course in July, ranging from beginners to advanced.

    PHOTO CREDIT: PALOMA GÓMEZ